An invention, combined with successful business management, allows something new – like a creation or discovery – to evolve into a market success. Only then would I speak of innovations. Since companies are competing in markets, well-managed companies are constantly striving for innovations because, if they successfully do so, these innovations create special opportunities for profit. And this brings us to one of the most important reasons why successful companies are reinventing themselves almost constantly: competition forces them to do so. They have to be innovative, or they’ll lose touch with the marketplace.