Schumpeter hoped, as he said, to explore the “inner driving force of the economy”. And for him, this driving force was the entrepreneur. Josef Schumpeter asked himself: What is the contribution – what does the entrepreneur actually do? And he saw in him a dynamic figure who has the job of innovating and helping innovations to break through. Schumpeter thus attributes the entrepreneur a decisive influence on economic development.
How can our company be successful? What is our business essentially about? How do we create value and how will our revenue mechanisms work – tomorrow, and in five years’ time? Answers to these questions touch on strategic management’s key tasks. Such considerations are of course relevant across a company’s entire life cycle as well.